Word: attractants
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With the novelty of burgers and fries on the wane, and health concerns of such food rising, fast-food chains have been searching for ever more inventive ways to attract new customers and keep revenues rising. Such was the motivation behind McDonald's' decision in 2006 to enlist Philippe Avanzi, one of France's leading interior designers, to develop a strategy to give 6,000-odd outlets across Europe a face-lift. Avanzi and McDonald's, in turn, engaged the services of one of the world's most highly regarded furniture producers, Fritz Hansen of Denmark, to supply chairs designed...
...track record when it comes to development schemes. Casting about for new investors after the collapse of the Soviet Union, the D.P.R.K. in the 1990s started a free-trade zone in Rajin-Sonbong, a remote area near the country's northeastern frontier. The experiment failed: the zone didn't attract much beyond a few hotels and a casino catering to Chinese tourists. Another special economic zone in Sinuiju, across the Yalu River from the Chinese city of Dandong, faltered in 2002 after the Chinese-Dutch orchid entrepreneur handpicked by Kim to run the place was arrested by China for fraud...
USAGE With surveys indicating that only half of Americans 50 and older get colonoscopies as often as they should, doctors hope the less daunting--not to mention lower-priced--test will attract more adherents. But some unpleasantries remain: the exam, which uses a tiny tube to inflate the colon, still entails drinking oodles of laxatives...
...other social conservatives, Gary Bauer, president of American Values, and Tony Perkins, president of the Family Research Council, met with reporters in Washington and made some positive comments about the Massachusetts governor - and less positive ones about former Arkansas Governor Mike Huckabee, the social conservative some had believed could attract grassroots support...
Sequestered on a hill about a 40-minute drive from Chiang Mai, Proud Phu Fah doesn't attract young urbanites so much as families and others looking for a quiet puff of Thai mountain air. Yet that's not to say that the hotel lacks contemporary style. The first clue to its existence comes on a bare, green stretch of road in the Mae Rim Valley, where a small sign beckons: HIP HOTEL AND RESTAURANT. The next is a gate in an isolated grassy lay-by, where soft jazz pipes from the trees. "We wanted to try a new concept...