Word: attractants
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...wide swath of the public, worth buying a $10 ticket for. Action movies, and horror movies too, typically attract the young male demographic. Comedies, when they work, appeal to all ages. Knocked Up, a stoner comedy with lots of phallocentric raunch, might have seemed limited to dateless packs of guys; yet its first-week audience charted 57% female and 56% over the age of 30. "One thing marketers have told us," says Tolmach, "is that there's a lack of a generation gap between older teens and their parents in terms of their comic sensibilities...
...incident is the latest embarrassment in a 10-year roll of highly publicized security lapses at the storied lab. The latest one to attract national attention occurred last fall, when New Mexico police stumbled on 1,500 highly classified nuclear weapons designs stashed in a trailer park near the lab along with paraphernalia to manufacture methamphetamine...
These days companies might be keeping a close eye on costs and CEO pay, but execs are increasingly bingeing on corporate travel. Even as the commercial airlines have upgraded first- and business-class cabins and new premium-class-only carriers have emerged to attract business fliers, many executives consider private-jet use preferable to commercial flying because it can be more time-efficient while allowing for a personal touch in business. But as private jets increasingly clog the skies, airline groups and the Federal Aviation Administration (FAA) are demanding that they take on more fiscal responsibility in the booming industry...
...Newfangled Football Football just ain't what it used to be [May 21]. With the influx of foreign cash and foreign players, shrewd plutocrats from foreign lands seek to expand their bank accounts. Insatiable player-millionaires demand astronomical remuneration. While the world-class players introduced by foreign investors attract the eye in a dazzling fashion, such cash cannot be justified. The Premier League clubs banked by billionaires stay at the top of the rankings while mediocre clubs that businessmen deem unprofitable remain at the bottom. Li Xiang, Singapore...
...Newfangled Football Football just ain't what it used to be [May 21]. With the influx of foreign cash and foreign players, shrewd plutocrats from foreign lands seek to expand their bank accounts. Insatiable player-millionaires demand astronomical remuneration. While the world-class players introduced by foreign investors attract the eye in a dazzling fashion, such cash cannot be justified. The Premier League clubs banked by billionaires stay at the top of the rankings while mediocre clubs that businessmen deem unprofitable remain at the bottom. Li Xiang, SINGAPORE...