Word: attractants
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...child stars renders a mixed verdict on their London tours. Penelope has no special reason to be, but Ricci gives it a comely sheen. Boleyn isn't the trashy, passionate soap opera it could have been. And as lovely as Hollywood's Lend-Lease program can be to attract financing for Anglo productions, I have to wonder whether a British actress or two couldn't be found to give the roles of Anne and Mary a little more delicacy, heft and craft...
...that doesn't matter. Except it does. Entertainment surrogates can make points you wouldn't put in your candidate's own mouth. (Clinton probably could not compare herself to a mean old nun who forces you to learn the capital of Vermont. Coming from Fey, it somehow works.) They attract free media. They can capture emotion more viscerally than a policy paper. (By playing off the rhythm and call-and-response of Obama's words, Yes We Can literally rendered his prose into lyrics.) And as much as people may say that they don't care about celebrity endorsements, videos...
Which is to say, the next hit musical that will attract a younger, more diverse audience than the relatively homogeneous (older, upscale, largely white) folks who usually fill the orchestra seats. It's a crowd that Broadway has been chasing for years. Hair was the first show to really tap into the sensibility and musical tastes of a young generation, and plenty of musicals since then have tried to bring rock (or at least rocklike) music to the land of Stephen Sondheim and Jerry Herman. None, however, were as successful as Rent, which has grossed more than $280 million...
...Page envisions the new evening worship as a low-key, lively antidote to the traditional morning service and aims to attract students who do not regularly attend church. Held in Appleton Chapel instead of the larger sanctuary, the service is shorter and less tied to liturgy. The worship features contemporary music and a more informal homily. Page dresses informally, usually in jeans, and dons a stole—a long vestment worn over the shoulders—only for the Eucharist...
...reason may be that there are many nearby churches of various Christian faiths that attract Harvard students...