Word: attracted
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Dates: during 1980-1989
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...promos blare from radio, TV, newspapers, billboards and even subway placards. Ad spending by hospitals alone has surged from less than $50 million in 1983 to an estimated $500 million in 1986. The new imperative to attract customers may be unsettling, but it is making the health-care industry far more creative in letting consumers know what modern medicine can do for them. "Hospitals are struggling to learn all the competitive skills that businesses have known and applied for a long time," says Linda Bogue, an administrator at San Francisco's Mount Zion Hospital and Medical Center...
...every kind of therapeutic nostrum. One does not need a planchette to deduce that an exhibition which demonstrates as clearly as this one how great painters like Piet Mondrian and Wassily Kandinsky conceived their art in terms of thought forms, astral vibrations and hidden cosmic symbolism is bound to attract a far larger audience than any orthodox show of abstract...
Mandery said a Faculty Club dinner would attract more faculty members and increase the prestige of the award in their eyes, possibly even influencing tenure decisions. "They simply don't like going to the houses," Mandery said of the faculty...
Congress could help reduce the too high dollar by cutting the federal budget deficit, which hit a record $221 billion in fiscal 1986. The Treasury's need to attract foreign money to finance this deficit keeps interest rates in the U.S. high compared with other countries. That in turn puts upward pressure on the currency, because so many investors are buying up dollar-based securities. But TIME's board expects the slow progress in making budget cuts to continue next year. The deficit in fiscal 1987, which ends next October, will probably ease to $190 billion -- still well above...
Many believe that the law schools themselves are not making enough of an effort to attract and hire minorities. "The effort to increase the number of minority law professors seems to have lost its intensity," Torres say. "There's a sense that the commitment to diversity is not there...