Word: attracted
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Dates: during 1980-1989
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...Boston, the Burger King fast-food chain, which employs 160,000 people nationwide, took the unusual step of advertising jobs on MTV, the cable rock-music channel, to attract young prospective workers into its management program. In the throes of a rapid expansion, Burger King felt a strong need to try new avenues that might help ease its worker shortage...
...Chicago, Andy Frain Services, a supplier of ushers and ticket takers for concert halls and sports arenas like Comiskey Park, is faced with new recruiting headaches. Says Operations Director James Wronski: "The bonus of * seeing a ball game or hearing a concert used to be enough to attract the workers we needed. We used to sign up half the kids we solicited for jobs. Now it's below...
...America is running up against serious labor shortages that are crimping many businesses and forcing corporate headhunters to work overtime. As a result, says Richard Kappus, an analyst at the New York State department of labor, companies are having to "do more, spend more and bend over backward to attract workers." The shortages are most severe in low-paying service jobs and in many positions that require technical skills. The maddening worker deficit has come about in part because of the low birthrate, or "baby bust," of the 1960s and early 1970s, which is causing fewer young Americans to enter...
Unable to attract the youthful or specialized workers that they want, some employers are turning to senior citizens or the handicapped, among others. In Atlanta, one burger shop boasts an 80-year-old kitchen worker, while at a school for the deaf an information session on the jobs that deaf workers can effectively perform drew representatives from 20 local companies. Some firms are looking overseas for aid. Last October Grumman, the Long Island, N.Y., aerospace company, hired 28 engineers from Britain for six months to help design U.S. military aircraft. Says Miriam Reid, a Grumman spokeswoman...
Some employers are resorting to giveaways or other inducements to attract new workers. Like a pro baseball club, the Ann & Hope department store in Watertown, Mass., offers signing bonuses--as much as $300--to new employees. Veteran staffers who find new prospects for the payroll can also win up to $100. In Missouri's affluent St. Louis County, McDonald's recently offered free movie tickets to passersby in order to fill a hall with youngsters for a hiring spiel. In Dublin, Ohio, Denny Lynch, a vice president of Wendys International, says that the burger chain is looking into scholarships...