Word: attracted
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Dates: during 2000-2009
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...they can get a deal," Shalala says. "They used to call up, asking for a table at a club, not caring what it cost. These days they're saying, 'Well, I can get a table at another hotel for $1,000.'" Though Shalala hasn't dropped rates drastically to attract customers, he does throw in extras like free concert tickets, promotional chips to spend in the casinos or discounts at the retail shops...
...Opportunists see this as a great way to make $12,000 a day or more just by eating out," says Peters. "Easy money with the help of the courts is bound to attract opportunists." Peters adds that a surprisingly large number of suits are filed by individuals with significant prior criminal history. "It's hard enough to get a job if you have a criminal record. It's probably harder if you have one and are in a wheelchair. These lawsuits offer an unbelievable amount of money...
...idea that Christmas Eve is a prime marketing opportunity to attract new members is widespread among pastors. In online forums, they give each other advice on crafting services that are broken down into digestible segments that will "hold the attention" of infrequent church-goers. (They also devote considerable space to trading concerns about the fire hazards posed by those Christmas Eve candles their congregants love holding.) One pastor said he considered regular Sunday services at his church to be "seeker-friendly," but holidays like Christmas and Easter were "seeker-focused." The irony is that by holding Christmas Eve services that...
Hotels are struggling to attract patrons with everything from free breakfast to quirky promotions like an adults-only couples weekend at a resort in Bermuda, complete with counseling by sex therapists. There are more upgrades, more freebies - and more top hotels quietly offering their rooms at lower rates on Priceline.com. (See 10 places to find holiday cheer...
...difficult. Even the hugely popular web newspaper Politico raises a full 60 percent of its revenue from advertising in its miniscule print edition. However, new, more sophisticated behavioral advertising techniques are making online content easier to marketize. While still in their infancy, studies suggest that behavioral advertising methods both attract significantly more clicks than conventional methods, and can attract those clicks much more quickly. If newspapers can harness this technology effectively, online journalism could become a profitable enterprise.That said, newspapers must change more than their business model if they are to stay relevant online. The Internet has made information...