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U.F.C.W. President William Wynn says that the ads mark the first time that a union has used a television character to help sell its views. Frustrated by his organization's inability to reach the public, Wynn thought that the humorous character of Mama would attract the right audience and be able to simplify complex issues. "We're going to go where the public is," says Wynn, "and that's in front of the television set. Every one can relate to Mama." MERGERS Two Healthy Get-Togethers...
When USA Today made its debut, some newspaper executives believed that its format would attract primarily lower-class readers. But surveys by the Simmons Market Research Bureau show that the paper draws many of the young, upscale readers that Madison Avenue covets. Nonetheless, USA Today faces stiff competition from magazines and television for national advertising dollars. Unlike some magazines, USA Today does not offer regional advertising editions targeted for specific audiences. Although advertiser resistance has not been fully overcome, it is easing. "The color and setup of USA Today fairly well guarantees that if someone goes through the newspaper...
Alaly doubts that such support would be enough to keep student dance groups from becoming restrictive. She maintains that even the chance to perform in student-run dance groups has become increasingly competitive due to the higher-level dancers Harvard continues to attract in greater numbers...
...entities together, to get these new, younger visitors interested in the museum as a whole? Holding concerts on weekend evenings, when the museum is relatively quiet and empty, will certainly alter its normal scheme. Looking to the future, concerts will be coordinated with exhibits in a way that will attract concert-goers to the visual parts of the museum as well. The Books (see related review, Page B4) famous for shows that fuse images and music, they are an excellent example of contemporary multimedia artistic fusion, and the hope is to keep it open to such syntheses in the future...
Protestors said they hope to attract attention from prospective students visiting Washington University this week...