Word: attracted
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Although the accoutrements are new, the economics of cruising aren't changing much. The idea is to attract customers with low daily rates and give them every opportunity to spend freely in the bars, shops and casino while onboard. According to the Cruise Lines International Association, the average daily rate for the industry is about $200 a day, which includes food and entertainment. Canny passengers can swing discounts by booking at the last minute, when some companies may be desperate to fill empty berths...
...attract and hold such customers, electronic brokers are feverishly building one-stop-shopping sites that offer everything from instant trading to tons of news and data about stocks and mutual funds. Want to check the long-term price performance of General Squid or compare it with Amalgamated Squid? Most sites include links to resources such as Big Charts www.bigcharts.com or StockTools www.stocktools.com that promptly plot the lines. Wall Street City (www.wall streetcity.com lets e-traders rank stocks by price-earnings ratios and popularity with big investors, among other criteria...
...head of Motown Records Jheryl Busby have spent about $3 million on a controlling share in the California-based Founders National Bank. They hope to use their contacts and drawing power to get the African-American elite to plunk their savings there. They also hope to be able to attract more African-American businesses to apply for loans. Johnson, whose other investments include movie houses, shopping centers, even a few Starbucks, told the Wall Street Journal, "This is not a charity case. Hopefully we can knock down some doors and take the bank to the next level." And if they...
...sell the film. Godzilla went with size, plastering hints about its star's dimensions on 8,000 outdoor displays. Others try niche marketing. In ads on Ally McBeal, Armageddon peddles itself as a love story, with kissy spots featuring Ben Affleck and Liv Tyler. The idea is to attract Hollywood's hot new demographic, young females--the segment PaineWebber analyst Christopher Dixon calls "the new bobby-soxers...
...market pressure is intense. Most L.A. TV stations have traffic and news helicopters, each costing an average of $1 million a year to lease. Says Kerry Brock of the Media Studies Center in New York City: "Every 15-minute block in which they attract more viewers than the other stations is a bigger sell to advertisers, a bigger pitch and a lead-in to their next newscast at 4 o'clock or 5 o'clock. They're trying to grab and hold on to the channel surfer." And, she adds, "if you're a television station and don't have...