Word: attraction
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Dates: during 1960-1969
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Courageous, only occasionally embarrassing, They communicates best the troubling reflections of a liberal generation that worked for change and revolution only to find the results horrifying. We were caught, one character observes, "between the Puritan and the pornographer." Calculated to attract the young, the book will most touch the middleaged. Better read than talked about, it will no doubt be more talked about than read...
...snorting rally, a sort of raucous entertainment. Disappointed, they cursed the food salesmen who told them, "We're not selling beer because too many kids are here." I wondered briefly whether some Wallace-loving municipal bureaucrat was getting subtle revenge on the peace movement. Celtics' games, anyone knows, attract at least as many kids and everybody drinks. But political sanity, it must be supposed, hardly warrants the diversion Bill Russell and the gang...
...turn the venerable institution into an aggressive, profit-making enterprise. Giro Director John Grady hopes to pay for operating costs and also make a neat profit by investing the pool of money created by Giro's constant flow of deposits. He expects that the new service will attract about 1,500,000 customers and $450 million in deposits within a year...
...Golding. In hippie hovels, those of his novels already available in English-Steppenwolf, Magister Ludi, Siddhartha, Demian, The Journey to the East, and Narcissus and Goldmund-are family bibles. Another early Hesse novel, Beneath the Wheel (Farrar, Straus & Giroux; $4.95), has now appeared in English. It will undoubtedly attract his youthful admirers too, although it is less likely to arouse their admiration, since it is too labored and predictable...
What seems to attract young people nowadays is Hesse's preoccupation with Eastern mysticism and his soul-racked characters, who suffer from that now common malaise of the under-30 generation, the identity crisis. Not far from the Berkeley campus, a favorite hangout is a beer joint called Steppenwolf, so named by its original owner (Max Scherr) because that novel symbolizes the loneliness of the intellectual. At Harvard, where Hesse's books sell better than any of his contemporaries except Faulkner, Senior Joel Kramer says: "Reading him is a gut, emotional experience." Adds Harvard Graduate Student Mark Granovetter...