Word: attraction
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Dates: during 1960-1969
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...state university, started a religion program in 1946 with one teacher, three courses and 70 curious students. Today the department has 14 professors, 20 courses, and an average enrollment of more than 1,000. At Iowa, which set up a pioneering religion department in 1927, courses now attract 3,500 of the university's 16,000 students. The 1½-year-old religion department at the University of California's Santa Barbara branch has five fulltime instructors and 600 students, including 20 majors...
Batman would have attracted nobody but preschoolers were it not for ABC's ingenious promotion efforts. Skywriters emblazoned BATMAN is COMING in the heavens above the Rose Bowl game. Every hour on the hour, television announcements bleated the imminent arrival of the Caped Crusader. Hordes of people who recalled Bob Kane's comicbook creation as well as the 1943 movie serial (TIME, Nov. 26) pushed their toddlers out of the way to get a good look at the TV set. Among other things, they saw a mesomorph in cape and cowl expostulate: "My own parents were murdered...
Hudgins' job now is to find enough money to lend, especially since he plans to open a branch in Bedford-Stuyvesant, New York's other big Negro ghetto. To help attract new deposits, he preaches Sundays in Harlem churches. His invariable sermon subject: the virtue of thrift...
...drugs was arriving at a time when the food industry, which gives FDA 70% of its work, had begun its own technical revolution with new preservatives, additives, and other chemicals. The agency did not have nearly enough manpower to do a thorough job, nor was its prestige enough to attract men of the necessary scientific skill. Meanwhile, both the drug industry and organized medicine, which had resources and skills, felt that they could shoulder the principal responsibility for policing drugs and drug dispensing and should be regulated as little as possible. But in both the industry and the profession there...
...market they reach. Says Charles Wood, Montgomery Ward's merchandising vice president: "The mail-order catalogue has been converted into a telephone order book for teenagers and the young families of today. There is new emphasis on the 50% of the population that is younger than 25." To attract younger shoppers, all three major catalogues now lead with sophisticated styles. To make their clothes "in," counteract the year's lead time they must contend with, and gain more of the market, Wards and Penney have signed up name designers. Wards (last year's total sales: $1.8 billion...