Word: attraction
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Hotels are struggling to attract patrons with everything from free breakfast to quirky promotions like an adults-only couples weekend at a resort in Bermuda, complete with counseling by sex therapists. There are more upgrades, more freebies - and more top hotels quietly offering their rooms at lower rates on Priceline.com. (See 10 places to find holiday cheer...
...difficult. Even the hugely popular web newspaper Politico raises a full 60 percent of its revenue from advertising in its miniscule print edition. However, new, more sophisticated behavioral advertising techniques are making online content easier to marketize. While still in their infancy, studies suggest that behavioral advertising methods both attract significantly more clicks than conventional methods, and can attract those clicks much more quickly. If newspapers can harness this technology effectively, online journalism could become a profitable enterprise.That said, newspapers must change more than their business model if they are to stay relevant online. The Internet has made information...
...success as a market maker to help launch an asset-management firm. Madoff raised money for his fund by exploiting his social network, often courting investors at country clubs where he or family members belonged. At the Palm Beach Country Club, Madoff reportedly found a major investor who helped attract other members for Madoff's fund...
...would do well to consider student input moving into the future. For example, introductory courses like English 10a and 10b are still valuable—even if they should not be required. They provide necessary background knowledge for concentrators interested in a traditional British and American track, and also attract non-concentrators interested in English survey courses. Although the same sort of criticism as the department leveled at itself should be applied to the syllabi of individual courses like English 10a and 10b, these introductory courses should continue to be staple offerings of the department.Moving forward, it will...
...moment, private contractors protect people and property for U.S agencies, and for the Iraqi government and businesses. As Iraq seeks to attract more foreign investment and expertise, private security firms may be engaged more frequently to escort well-heeled clients in a country rich in resources and business opportunities, but rife with security threats. Given the loss of legal immunity, however, the risks of operating in Iraq have also increased for private security firms, potentially driving up insurance costs and making it more difficult, or more expensive, to attract Western employees. "We're taking a wait and see approach," said...