Word: attractional
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...biggest moves Barnett has made at Shaklee is completely redesigning all his products' packaging, which has transformed the household-cleaning line from something you'd expect to find at Grandma's to something many young hipsters (a market Barnett knows he must attract) would be proud to show on their shelves. Barnett had his San Francisco design firm's team discard two completed designs before deciding on a third, one he felt was the perfect science-meets-nature theme for every Shaklee line. The new dishwasher-powder label shows a stack of plates lined up next to leaf fronds...
Each year, the World Economic Forum ranks countries in the Global Competitiveness Index - a rough gauge of which nations are best positioned to squeeze efficiency out of their businesses and to attract companies and investment from overseas. But if you look beyond the index and examine what countries are actually doing to earn their rankings, the bigger take-away is that globalization, inextricably linked to economic development, is very different from what it was only a few years...
...that tradition, the World Economic Forum (WEF) each year handicaps the economic-development race. The Global Competitiveness Report tallies 113 factors that contribute to an economy's competitiveness--a buzzword that roughly boils down to how well a country is positioned to squeeze efficiency out of its businesses and attract companies and investment from abroad. Components of the resulting Global Competitiveness Index range from the quality of a nation's roads to the independence of its judiciary to the incidence of tuberculosis to how easy it is to hire an engineer. Parts of the index are culled from official data...
...perhaps some of Denmark's success has to be chalked up to, well, Danishness. And there's no guarantee that it will continue. Business leaders say they face worsening labor shortages and can't attract skilled foreigners to a country that has such high taxes (not to mention dreary weather and an incomprehensible language). But the fact that Denmark has combined a dynamic economy with a tax burden almost double that of the U.S. gives the lie to many economic arguments made over the past quarter-century. There's more than one way, it turns out, to be competitive...
...active-adult communities are the same, of course, and in many cases, their location determines what they offer. Trilogy at the Vineyards, near San Francisco, for example, has a wine-country feel to attract locals who don't want to give up the Napa lifestyle and émigrés who want to adopt it. Anthem Ranch, near Denver, takes advantage of its ski-country site, making it easy for residents to hit the slopes or hike the mountains...