Word: attractional
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That would hardly help the network attract more younger viewers, counters Danny Cohen, BBC3's 33-year-old head: "We don't make our programs with 50-year-old viewers in mind." Among the channel's new projects are not only dramas and comedies but also a Web-based experiment, which Cohen describes as a "weird mixture of YouTube and talent show." Part of the BBC's updated mission is to boost "media literacy" and push its flock to digital technology as analog is phased out. BBC3 intends to set trends and not just follow them...
TIME Do the Olympics need a star to attract a big audience...
FM’s prediction: As long as you only attract the laughs of bystanders and not the gaze of Johnny-law with your debauchery, it should be a good time...
According to Tuason, about 300 DJs from around the United States compete in DMC competitions, and events typically attract audiences of roughly...
...frills carriers have also been helped by the changing attitudes of Asian governments. Instead of defending national-flag carriers, officials are clued in to the possibility that budget airlines can invigorate underused airports and attract much needed tourist dollars. Singapore is building a new terminal as a hub for budget carriers, and other countries have been wooing no-frills airlines by reducing airport fees. In Kota Kinabalu, AirAsia took over a mothballed terminal, which now buzzes with eight flights a day. Fernandes wants to turn the building into a regional hub. "The loyalty to national carriers is getting more...