Word: attractional
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...going to attract and keep younger readers...
Limpert’s specialty is cultivating corporate sponsors, an innovative approach in an industry that had long depended on individual benefactors. Fundraising, among other industries, became more media-savvy after the 1960s, employing the sophisticated marketing techniques of Madison Avenue to attract new donors. Limpert, with his background in advertising and public relations, was the perfect man to merge the fields...
While previous research indicated that tobacco companies marketed their products to women, this study focused on the industry’s efforts to attract female smokers through the design of cigarettes themselves—including their shape, color, and taste...
...product design from the 1970s to the present. They found that female-specific brands, like Virginia Slims, constitute a much smaller percentage of the female market today than they did for previous generations. Instead, Carpenter said that cigarette companies are making light styles of cigarettes within existing brands to attract female smokers...
...What a coincidence: almost exactly 60 years after the end of World War II in Europe, the Star Wars villain, Darth Vader, is on TIME's cover. I imagine he is there not only to attract readers but also to symbolize that the once mighty "evil empire" eventually collapsed. May the Force stay with you. Arek Druzdzel Radom, Poland...