Word: attractional
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...rolling in it, but is that Harvard’s fault? Some argue that social forces beyond the University’s control prevent Harvard from being anything but a bastion of wealth. But if that is true, then how do other highly selective colleges manage to attract more diverse student bodies? When they do that, do they sacrifice academic excellence? And on the other side of the spectrum, do some schools sacrifice economic diversity by admitting a large chunk of their class early, aiming for higher yields but in effect shutting out the relatively poorer regular pool...
Five years ago, Amherst revamped its financial aid options in a pitch to attract a more socioeconomically diverse pool of applicants. After noting the psychological power of promising away debts, the college eliminated loans for low-income students. Amherst also tries to attract that bracket by offering two “opportunity weekends,” or paid visits for about 200 admitted students who couldn’t otherwise afford to make the trip...
...Union, a small liberal arts school in New York City, is famous for its generous giving. All students who matriculate at Cooper are guaranteed full financial aid, regardless of need. Students still have some work contribution or take out some loans, but the widely advertised deal does manage to attract a diverse student body...
Basically, the Harvard name is reason in and of itself to attend. So while other colleges work hard to attract the best applicants by having nice exercise equipment or low student-faculty ratios, Harvard can live off its good name. The Harvard name is certainly an asset; but it gives the administration the freedom to disregard the quality of student life...
...truth is, as the election draws closer, both parties will be competing to attract young Americans. As a group of voters, you are viewed as a high risk, high reward constituency. Because so many of you are outside the political process right now as an untapped resource, the potential reward is huge for a candidate who pays attention to you. The risk, of course, is that even if a candidate reaches out, you still won’t care enough to turn out at the polls. There is a perception out there that young people don’t vote...