Word: attractional
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...study proposes that one explanation for the discrepancy might be the caliber of students—and therefore alumni—that wealthier schools attract...
...restless enthusiasm and unpretentious charm that makes you want to hang out with him--and buy his bikes. Just ask Harley-Davidson. The hogmaker fell under Buell's spell 15 years ago when it decided to purchase a 49% stake in the tiny company as a way to attract a younger demographic to the iconic baby-boomer brand. Harley kept increasing its stake over 10 years and finally bought it all in 2003, even though Buell accounts for a mere 2% of Harley's sales. "What does Buell bring to Harley?" asks Don Brown, analyst and president of DJB Associates...
...Kate H. Hale, the project’s program director. This has previously taken the form of two video screens that show motion art each night outside the T stop in Harvard Square. In holding the festival, Lumen Eclipse hoped to expand the programming of the organization and attract a broader audience. They received 200 submissions from 19 countries, which judges whittled down to the 106 shown at the festival. The entries varied greatly in terms of sophistication—but that was exactly what the organizers were looking for. “We hoped the one-minute film festival...
...want to come across as toolish,” says Anthony R. Britt ’10, who was recently re-elected as a Lowell House representative. Britt took advantage of his song-parody-writing hobby for his campaign, sending one of his creations over his house list to attract attention to the election (although he did not manage to actually record it). “It’s less about ‘vote for me,’ more ‘this is the UC,’” he adds...
...Universities with deep pockets, however, could stand to reap some benefits from the downturn. Schools with enough financial security - from a solid endowment or good planning or both - could attract more top students by offering more aid to families that find their budgets stretched thin. Last year, Grinnell expanded its financial aid program, which covers about 90% of its students, to offer mostly grants instead of loans. That could give the school a competitive edge - as long as it can convince parents to get past the sticker shock and learn about the financial aid options that sometimes make elite private...