Word: attractions
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Dates: during 1970-1979
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...includes a guide to winning by Billie Jean and a doctor's report on the physical capacity of women to compete with men (highly favorable, except in contact sports). The first run is a healthy 325,000 copies, and Publisher King hopes that the monthly will attract men as well as women. She already has one male reader: to pay off a bet he lost after his match with King last September, Bobby Riggs signed on as a charter subscriber...
...ultimate success of the league depended upon the ability of teams to build a large and faithful following. And to do that would take more than just the opportunity to blow the mind of a gentleman athlete with well timed Bronx cheers and raspberries. Although tennis as frenzy could attract somewhat, what was at the core of the attraction was a slightly detuned version of the King-Riggs match: getting a man and a woman in the ring against one another...
...allure of the co-op program has enabled the school to attract a unique student body. In contrast to the rest of the university, which serves as a community college for students in the Boston area, the law school's standards for admission are rigorous. This year, from a pool of about 3100 applicants, NE will accept from 300 to 350 students to fill the 125 spots in its incoming class. The admissions committee, composed of three students, three faculty members and the director of admissions, uses the traditional criteria of grade-point average and LSAT scores, with one exception...
...York's Franklin National Bank (see following story), commercial banks are in no real danger. They have raised their prime rate on business loans as high as 11½%, and they are paying between 11% and 11 ⅜% on large-volume certificates of deposit (CDs) in order to attract funds. But the situation is different at "thrift institutions"-savings and loans and savings banks, which make mostly mortgage loans. Their income is held down by loans made years ago at relatively low interest, so they cannot pay anywhere near as much to attract deposits as commercial banks...
...Spokane Expo has already attracted a half-million visitors-far more than city officials had expected. Moreover, when the fair ends in November, it will leave the city with a new 2,700-seat opera house (in the $11.9 million Washington State pavilion), convention facilities, the Canada Park, the Boeing Amphitheater (as a civic center) and the Bavarian Gardens, a decagon of glass, fir and larch housing a German restaurant. In return for the $78.4 million cost of the fair, the city already boasts 7,200 new jobs and a $200 million boost to the economy. More important, perhaps, Expo...