Word: attractions
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Dates: during 1980-1989
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Surface perceptions have become increasingly important in the face of a more fluid electorate. Party identification has fallen steadily in the past twenty years and ticket splitting is no longer regarded as a sin. In order to win, a candidate must attract a majority of the independent voters who do not identify strongly with either of the major parties. These are the hard sell voters who can often be swayed, in the end, by skillful image-making...
Mondale, on the other hand, has almost no credibility with Hart's independent constituency, many of whom spurned the Carter Mondale ticket in 1980 to vote for Reagan or Anderson. These are the voters whom the Democratic nominee must attract, and Mondale has run just the kind of campaign that will drive them over to Reagan in the fall. If he gets the nomination, it will be extremely difficult for him to alter his image sufficiently to prevent a surge of independents to the Republican ticket. Not only would the Democrats' hopes for the Presidency be dashed, but vulnerable right...
...insisted Mondale, was "totally at odds" with the freeze. Actually, Hart had carefully conceived positions on arms control until he began doing precisely what he accuses Mondale of doing, posturing for political purpose. Hart claims that he embraced the simplistic freeze only when his more sophisticated approaches failed to attract support...
Normally the nomination of an ambassador follows a dignified routine designed to attract no attention. Once a name is whispered to American officials, the State Department drafts a biography, evaluates the candidate's credentials and then makes a formal recommendation to the President. If the nominee is acceptable, the U.S. sends an official agreement and the appointment is made public. With some exceptions, consent comes without a hitch. But Astorga's nomination was far from typical and had already attracted too much public attention to be reviewed behind closed doors. One Administration spokesman put it mildly...
Conventional wisdom maintains that computer buyers care less about technical achievement than about such factors as continuity, compatibility and customer support, prime virtues of IBM. In the vola tile computer business, however, history has shown that significant technical achievements can attract consumers away from the most deeply entrenched standards. Two examples: in the mid-1960s the minicomputers emerged and captured a sizable portion of the market once dominated by big mainframe computers; in the late 1970s microcomputers took business away from both mainframes and minis. Now Apple's Macintosh may be providing another example of dubious conventional wisdom...