Word: attractions
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Dates: during 1980-1989
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Says Gerard H. Hartman, vice president and marketing director of Universal Pay Television: "The times are changing, and we had to give this a try." Producer Papp points out that "the audience we tried to attract through pay-per-view is people who don't go to the movies." Such one-shot pay-per-view events have been staged before with mixed results. The most successful was 1982's World Boxing Council heavyweight title bout between Larry Holmes and Gerry Cooney, which drew 30% of its potential pay-per-view audience. Last year's showing...
Coolidge and Charlesbank officials say they "gear up" to attract a large volume of new student accountstwiceeach year-Freshman Week and the start of Summer School--in the hope that some of the accounts will grow and remain with the bank for years Low service charges for all types of accounts and Merchants Cooperative's modified NOW account-lower interest but lower balance requirements--can be traced directly to the student market...
...additions to new curriculum offerings, the center plans to sponsor conferences between business and government officials at the federal, state and local levels, as well as attract grants for research projects on areas that affect both sectors such as regularly reform. "At the end of the rainbow, we hope to end up with better public policy decisions," he said...
Harvard computer scientists say the University also hopes to attract in the next several years a number of specialists in the non-theoretical side of the field-system, or programming...
Beginning Thursday night with the state Democratic dinner--which will attract all six of the party's presidential hopefuls to Massachusetts--Atkins will try to sell his plan to his fellow committee members...