Word: attractions
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Dates: during 1980-1989
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...week. ABC ran the film Elvis! instead of its Monday Night Baseball. ESPN, a national 24-hour sports cable network, began live broadcasts of Triple-A minor league games. Some minor league teams reported increased attendance, but for most it was still too early in the strike to attract many fans from the majors. Newspapers filled their sports pages with accounts of memorable games from the past. The Chicago Tribune took fans back to the days when the Cubs were fighting for their last pennant (1945) and the White Sox for theirs (1959). Or else the papers had fun concocting...
Human sweat will certainly attract mosquitoes, but will it also lure members of the opposite sex? That hardly seems to be a gripping question for a perfume company. But Jovan Inc. of Chicago (1980 sales: $120 million) currently is thinking about little else. In 1972 the company scored a hit with Musk Oil, a fragrance for which it claimed almost mystical powers of "animal arousal." Now Jovan is spending up to $6 million on provocative TV ads to promote Andron, a fragrance that it contends is "capable of triggering an intense magnetic reaction" in men and women alike. The perfume...
...third four-year term this fall, will work his financial magic once again. Indeed, Young has hired Felix Rohatyn, the fiscal expert who helped New York escape from bankruptcy, to draft a blueprint to stave off financial disaster. The mayor is also busy trying to attract fresh industries to the city, especially firms specializing in electronics and plastics. Without Young, said Auto Tycoon Henry Ford II, "this city would be dead." His Honor is working hard to keep the patient alive, if just barely...
Those are some of the advertisements that try to attract Americans these days, in newspapers and bank windows, as well as on television and billboards. People are being swamped with offers for investment opportunities, and savvy consumers are now flocking to newly popular savings devices, including negotiable order of withdrawal (NOW) accounts, money-market funds, certificates of deposit, commercial paper and U.S. Treasury bills...
Even before these reforms, banks were trying to attract new savers with a variety of high-yielding time deposits and money-market certificates. These give much more interest than a passbook account; last week a six-month certificate paid 15.9%. But they usually require that the depositor keep his money in an account for six months or longer in order to earn the full interest...