Word: attractions
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Dates: during 2000-2009
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...maximizing relevance to a target audience,” Haddad says. “We took the 18 to 25 demographic and tried to figure out what we can do to get that group into the theatre.” Haddad says the other two groups discussed ways to attract donors and how the Brattle can distinguish the movie-going experience from a night at home with a DVD. Eldridge says her group focused on reaching out to college students. “We talked about publicity, how most people don’t even know that the Brattle exists...
...boring. But Ratan Tata comes close. Acting rich doesn't interest him. "I've never had the desire to own a yacht, to flaunt," he says. Nor does the Prada-wearing class excite him as a marketing opportunity. China and India, with their growing ranks of tycoons, should attract multinational[an error occurred while processing this directive] businesses, not because of the spare million in a few fat wallets, he argues, but because of the spare change in a billion slim ones. "Everyone is catering to the top of the pyramid," says the 68-year-old at his office...
...engineering, stowing in the rear at the flip of a switch and transforming a buttoned-up coupe into a sun-loving hellion. A car with features like that used to set you back at least $65,000. But VW priced the Eos at just under $29,000 to attract midmarket shoppers--and, the company hopes, to help kick-start the brand...
...When we moved to an all-volunteer force, we had to be able to attract volunteers, and you have to be able to motivate them, and provide them with the kind of opportunity for service, and to meet basic, fundamental requirements, when they've got other options. It fundamentally transforms the way they think about people, the way they think about the organization. I think it's had an enormous impact on the services, as well. Part of this comes from my time as Secretary of Defense, and I'm a huge believer in the all-volunteer force...
Harvard students and sleazy, mustachioed 30-somethings alike will now have the opportunity to chase attractive strangers on the new missed connections Web site, Kizmeet.com. Kizmeet allows users to create posts (usually to the tune of, “you were drinking chai latte, and I wanted to bone you”) chronicling the flying of sparks in an array of public places around Boston including Starbucks restaurants and even Fenway Park. The site, which is broken into subsections by city, has dedicated boards for several Harvard Square locations, including Peet’s Coffee, Tealuxe, Redline, and even Harvard?...