Word: attractions
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Dates: during 2000-2009
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...need to attract new capital into the Caribbean. It’s hard to benefit from anything we attempt to do in competition with the first world,” he said...
...cosmetics business, of course, is all about image--as Aerin knows better than anyone. A graduate of the University of Pennsylvania's Annenberg School of Communications, this mother of two small boys hopes to attract younger customers with an edgier ad campaign while remaining true to the company's roots. Her latest projects: overseeing the launch of the fragrance Beyond Paradise (the ad features a tune by Madonna) and bringing models Carolyn Murphy and Ethiopian-born Liya Kebede into the Estee fold. "Aerin is the perfect bridge between tradition and modernity," says Estee Lauder's president, Patrick Bousquet-Chavanne...
STAY ENGAGED Shotgunning your resume to countless sites isn't likely to get great results. To attract interest, "search job announcements to get the right language," says Margaret Riley Dikel, co-author of Guide to Internet Job Searching. "Do people advertise for a quality-assurance expert or a QS9000 expert? Those are the words you want to get in your resume...
THEORY NO. 1 Bad programs. Bad, at least, if you want to attract young men. Testosterone-friendly shows from last season like Fox's Firefly and the WB's Birds of Prey are gone, and most of the shows that have had modest success this year (such as The O.C. and Joan of Arcadia) skew toward women. That leaves a big opening for cable. Channels like FX and ESPN are up in young male viewers. (See page...
...risk-adjusted return of 14%, and suddenly the Sheratons, ADPs and CalPERS of the world are more willing to consider what has long been the province of venture philanthropists and NGOs. As director of Deutsche Bank's Community Development Group, Mahmood is also using a generous safety net to attract skeptical investors. With a so-called first-loss cushion of 50%, his soon-to-be-launched $50 million debt fund could lose $25 million before commercial investors lose a dime. By employing what he calls a belt-and-suspenders approach, Mahmood says, "we're making it difficult...