Word: attractive
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Dates: during 1960-1969
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...NASA's skilled engineers and scientists may be dispersed after the last of the nine remaining Apollo missions is flown in 1972. The space team has already shrunk from 400,000 in 1966 to 140,000 today, and the group might be difficult to rebuild. "To continue to attract the kinds of people that made this program possible," says George Mueller, NASA's manned-spaceflight chief, "we must have challenging and interesting and rewarding things to accomplish...
...Vanderbilt, Heard has sought greater student and faculty involvement in governing the university, and this year added recent graduates to the board of trustees. He has strengthened the teaching of sciences and created the rank of "distinguished professor," a device that allows the university to exceed authorized salaries to attract better teachers. Taking a strong stand against segregation, he has worked to increase black enrollment (103 out of 6,000). He shows a thoughtful understanding of student dissent and told a group of Memphis businessmen this year that sending in police is bad because it drives uncommitted students to support...
They keep adding bigger and costlier planes to their fleets and try to attract more business with lures like family-fare reductions. Northeast Airlines had a first-half loss of $1,289,000. At least some of that can be attributed to the galloping price of beef - and Northeast's high cost of living up to its billing as "the all-steak airline...
Tobaccomen may try to attract customers by spending more heavily for coupons and perhaps contests. They may also bring out more and more new brands. Chairman Robert Walker of American Brands (Pall Mall, Lucky Strike) says that "the battleground for cigarette sales will probably switch to other media...
They have incredibly antique tax systems everywhere you go here in the South. Mostly a 6 per cent sales tax that covers everything--even food. There's no personal income tax and only low property taxes. Wallace used to attract industry to Alabama by giving them tax-free status for their first five years of operation. All of which is unspeakably hard on the poor for the benefit of the air conditioned ones...