Word: attractive
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Dates: during 1970-1979
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...inevitable demographic curves. Within a dozen years there will be just about a million fewer eighteen years old in America than there were three years ago. The competition for potential college applicants will increase dramatically, and no institution will be immune. For even those universities whose colleges will still attract a greater pool of applicants than there will be places in a class will feel this shrinkage because their doctoral candidates will find, as so many are now finding, that there is no market for their skills. Indeed, of all the immediate challenges facing the major research universities--to sustain...
...year-old males will peak at 2.1 million next year, fall to 2 million in 1983 and hit its projected nadir of 1.7 million in 1988. These projections threaten the military with a shortage of qualified men. The armed services will have to offer increasingly costly incentives to attract educated and motivated volunteers. Otherwise the draft may have to be reinstated, which would be politically difficult, if not impossible...
...electronic switch, or transistor; a small voltage in the p zone controls fluctuations in the current flowing between the n zones. But every time an excess electron is released in the n zone to join the current flow, it leaves behind a positively charged spot. Because opposite charges attract, these spots act as obstacles, pulling at or even trapping the negatively charged electrons in the current, thus slowing its flow...
...area, where an estimated one-third of U.S. hardcover books are sold. The discounters commonly cut prices 20% to 35% on bestsellers. The battle has already forced Laurel Book Center, a small chain, out of business. McGraw-Hill at times has posted a barker outside its Manhattan store to attract customers by offering a daily giveaway of technical books. Doubleday has refurbished and expanded its main Fifth Avenue store and is relying more and more on cut-rate leftovers-so-called remainders. Barnes & Noble's huge New York stores have flourished by offering a mountainous selection of remainders, which...
...move to attract more nonbusiness customers and to fill half-empty, off-peak-hour flights, European air executives are starting to realize what their American counterparts learned this summer: lower fares lead to more customers and greater profits. Recently British Airways reduced prices as much as 40%, pegging the London-Paris round trip at $92.50, vs. this summer's $154. Lufthansa, Alitalia and KLM next week will reduce fares 15% to 25% on some flights between Germany, Italy and The Netherlands. Air France is also getting into the act with a 40% reduction on some of its round trip...