Word: attractively
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Dates: during 1930-1939
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Following one of the magazine's periodic readjustments, last spring Harry Evans talked with Charles E. Merrill, chainstore promoter, about producing a newer, better kind of free-circulation magazine to attract advertising. Four weeks ago The Family Circle appeared on the counters of 1.275 Piggly Wiggly, Sanitary and Reeves Stores in Richmond, Baltimore, Washington and Manhattan...
...substitute must provide at least three things: it must be a great spectacle which will attract crowds of paying sight-seers, it must invoke at least the semblance of college rivalry, and it must be so ordered that graduates and undergraduates can easily bet their money on the result. It ought, of course, to be simple enough for the spectators--men, women, and children --to understand. But experience has shown that this is not indispensable if the ballyhoo is sufficiently vigorous. Many a spectator at a football game does not know what it is all about. He sees only...
...into universities as did those of Europe. They assumed the name just as a good man in Kentucky acquires the title of Colonel. They are in a large measure made up of undergraduate colleges, schools of business, correspondence schools, music schools, and all the other things that serve to attract students. This state of affairs is likely to continue for a long time, and these institutions will desire to obtain large sums of money to maintain an athletic regime so that their boys may be induced to play games which apparently they would not otherwise play. Hence the need...
...move," Saltonstall said. "We feel the closeness of this touch every time we benefit by a new service of the government or are called upon to pay for it." Pointing out that government has grown faster during the last decade than any great industry, he deplored its failure to attract a corresponding amount of brains...
...valves may be kept untangled. Another innovation: the entry port may be reclosed from the inside, even if opened during flight. Instead of being painted half white, half black, like the old gondola, the new one is all white enamel. Last year the black half had been painted to attract heat, for fear the aeronauts would suffer from cold in the upper atmosphere. Instead they suffered intense heat and thirst...