Word: attwoods
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Gardner ("Mike") Cowles was traveling through darkest Africa last February when he bumped into an old acquaintance: U.S. Ambassador to Kenya William Attwood. Seizing the opportunity, Cowles offered Attwood a job as editorial director of Cowles publications. Attwood was hesitant about accepting; he had scored a distinct success in Kenya, as he had earlier in Guinea, by practicing a quiet, cheerful diplomacy, by never forcing his views on Africans and by always listening to theirs. He had even survived a bad bout of polio and returned to the job as zestful as ever...
...Attwood, who has been a foreign correspondent during most of his career and worked for Look from 1951 to 1961, found Cowles's offer too tempting to turn down, and last week he returned to the U.S. Many Africans were sorry to see him go and suspected that his relaxed style of diplomacy had somehow run afoul of U.S. policy. "It's hard for them to realize," says Attwood, "that the only reason I'm leaving is that I've been offered an irresistible...
...Attwood will spend most of his time running the editorial side of Look, which now has a circulation of 7,604,000 and advertising revenues of $79.5 million. He will also have a hand in supervising Cowles's other magazines: Family Circle (circ. 7,500,000), a monthly that contains women's features and household tips, and is sold mainly in supermarkets; The Insider's Newsletter (circ. 165,000), a short weekly analysis of the news; Venture (circ. 157,000), a bimonthly travel publication that was begun in 1964 and is not yet making money. Cowles...
...Attwood, however, will not entirely forsake Africa, plans to continue to write stories about that continent. "I think you can do as much for Africa in journalism as you can in government," he says. "Africa is very much underreported, even though it is making history every day." And shortly before he left Kenya, Attwood bought 40 acres overlooking the Nairobi Game Park-a possible retirement haven...
...sees and works with the U.S. Department of State in the field, I enjoyed your Essay [Oct. 15]. But I was disturbed by your complimentary reference to Ambassador Attwood. Much more publicity of that nature, accurate as it is, could result in our losing him to a higher post. That would be a serious blow...