Word: atvs
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...Since 1982 about 1.3 million ATVs, costing $1,000 to $3,700, have been sold in the U.S., often for use by teens and tykes. Injuries from ATVs have bounded from 8,600 in 1982 to 85,900 in 1985, and there have been 559 deaths. Of those hurt or killed, 46% were under 16, and almost half of these were younger than twelve. Citing these figures, the Consumer Product Safety Commission is asking for an end to models for riders under twelve. "Children lack the strength, motor skills and perception to operate ATVs," says Nick Marchica, head...
...knighted in 1969-is chief executive and principal voting shareholder of Associated Television Corporation Ltd. (ATV), the largest of the 15 regional firms that make up Britain's commercial TV network. ATV originates 25% of the network's nationwide programming. Much of ATV's $95 million annual business comes from other ventures as well, including records, music publishing (copyrights on most of the Beatles' hit songs), a theater chain, toys and bowling alleys. Last week in London, after ATV directors reported record 1970-71 profits of $10.4 million after taxes, Chairman Lord Renwick hardly exaggerated when...
...managed by Sir Lew, ATV falls somewhere between a benevolent dictatorship and a family delicatessen. "There are two Lew Grades-the patriarch and the businessman," says one of his executives. "Ask for ?500 because of some personal crisis, and it's yours. Ask for ?500 extra on a budget-not a chance." Grade chooses new programs largely on instinct. His motto: "My tastes are the average person's tastes." After he approves a project-something he often does on the basis of a one-page description-he maintains that his creative staffers have a completely free hand. "Then...
...remote, roadless areasfarmers, ranchers, Eskimos, trappers, rural doctors and utility repair crews. To other users, the raffish vehicles offer instant fun at relatively little cost: $200 for the smallest trail bike, $1,000 for an average snowmobile, $1,200 for a dune buggy, $1,600 for an ATV...
Given the impossible conditions, the new jalopies performed admirably. Of 17 vehicles entered, 14 managed to bulldoze across the finish line. The individual trophy went to Dexter Shultz, an American Airlines flight engineer who clumped over a log barricade to finish first in his ATV Manufacturing Co. Attex model in 36 min. flat (last-place time was 1 hr. 22 min.). Shultz averaged nearly 30 m.p.h. over unspeakable terrain. He came from behind to whip Advey, who drove one of his company's 8-h.p. Scramblers...