Word: aubrey
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Dates: during 1970-1979
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...established stars must face up to other adjustments, too, with the industry's new orientation toward youth. "The older stars are going to have to play older roles if they want to work with us," says MGM President James Aubrey. "We can't make a picture with I Burt Lancaster and Deborah Kerr groping with each other any more. That's obscene. It's like watching a couple of grandparents pawing each other." That even goes for Liz Taylor...
What Holidays? If any single man personifies the violent change in Hollywood, it is Aubrey, who in October became MGM's third president in eleven months. They called him "the Smiling Cobra" when he was president of CBS-TV from 1959 to 1965, and at MGM he is to be the new broom-or ax. The company he took over was in paralysis after three years of proxy battles and within four weeks was to report the $35 million loss for 1969. Part of that deficit, though, was accounted for by the cancellation of 15 films in progress that...
Staffing plans and market strategy of the Aubrey regime are all pinned to youth. He will probably not be employing Producers Martin Ransohoff and Carlo Ponti (two of whose projects he dropped), he says, until "they can put their heads in the right place." Translation: until they learn to operate within lower budgets. Aubrey's commitments include the next two Beatles pictures, one on groupies, plus an adaptation of Abbie Hoffman's Revolution for the Hell of It. To reach the kids, Aubrey plans to shift the emphasis of MGM promotion efforts and advertising from standard newspapers...