Word: auctioneer
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Offering 579 lots which consisted of movie posters, theater prints and "ephemera," memorabilia that is not produced to last long (i.e. cigar wrappers and baseball cards), the specialty auction drew an audience of approximately 200 guests, either registered bidders or simply curious onlookers. On the day of the auction, auction-goers can either bid by raising numbered paddles, or, if they are unable to make the event, call in a few days prior to the auction to express interest in a particular lot. The day of the auction, a Skinner employee would physically make the bids for the prospective buyer...
...usually offered at the specialist's estimate, and if there is no interest, the price will be lowered to two-thirds of the estimate, and then finally half the price. If there is still no interest, the item will remain unsold. The auction house does not own any of the items that it sells; rather, they sell on consignment, and receive a seller's commission from the original owner and a buyer's premium of 15 percent from the winning bidder. These revenues go to defray the costs of advertising the auction, photographing the lots, creating the catalog and paying...
...people go to auctions? The cynic immediately says, oh dont be ridiculous. There are certain items that wont be sold anywhere else BUT at an auction. Its not really a choice...
Well yes, granted that, but havent we seen a lot of fire and passion at auctions? Individuals who haunt auction houses faithfully, making that regular pilgrimage to the world of bidding? A wonderful story by L.M Montgomery comes to mindthat of an old man who goes to auctions regularly and buys whatever piece of junk he can afford, as long as he gets to take part in the thrill of auctions (he comes back with a baby one day but that is a whole new story altogether...
...think the non-cynical answer is that the idea of competition makes whatever is being finally obtained all the more valuable. In a world where we no longer have to fight for anything, the closest we get to that primitive sense of sheer conquest must be that of the auction room, where total strangers battle it out for a piece of the spoils. And I think too that that quality of auctions makes memorabilia an especially popular source for auctions...