Word: audi
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Dates: during 2000-2009
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...luxury carmakers, the economic downturn has been particularly harsh. But Audi has withstood the downturn better than most - the automaker's sales are down 9.6% in the U.S. this year, compared with an overall slide of 26.7% for all luxury cars. Still, Johan de Nysschen, president of Audi's U.S. division, says the company can't afford to ride out the recession without making changes - it needs to continue to innovate. That is why Audi is pushing forward with clean-diesel technology, which de Nysschen believes is the quickest way to get fuel-efficient, less-polluting cars on the road...
...drive a lot of cars, and every now and again you get in one that not only stops traffic, but also starts people talking. But this phenomenon generally happens when you're driving something a lot more expensive. You'd expect the killer design of the Audi R-8, for instance, to elicit some oohs and aahs, and it doesn't disappoint; it's a dazzler. The Bentley Continental Supersports is another jaw dropper that can motor along at 200 m.p.h., if you call that motoring. But the Audi goes for $113,000; the Bentley costs $100,000 more...
...merger with Porsche could help VW in the U.S. While Porsche may be a niche sports car maker, it's better known stateside than VW's other premium brand Audi and could add to VW's sex appeal with brand-conscious U.S. consumers. "VW's image in the U.S. could benefit significantly from Porsche," says Jürgen Meyer, a fund manager with SEB Asset Management in Frankfurt. "Americans don't know Audi, but they know Porsche as a premium brand and that will rub off on VW. They could possibly use the Porsche brand name to create a group...
...manufacturers doing well? Subaru continues to chug along, building on its modest success last year. Overall, Subaru's sales are down only 1% during the first six months of the year, and it just reported a 3% increase in June. Audi is another carmaker showing signs of gaining share in a difficult market. While its sales are down slightly, Audi now holds more than 9% of the U.S. luxury market, its largest share in years. (Watch an interview with Ford CEO Alan Mulally...
...Ferdinand Piech, the patriarchs of the families that control the two iconic German companies. Now, VW and Porsche will enter weeks of intense talks to thrash out the final structure of a merger that will add Porsche as a tenth brand to VW's stable, which already includes Audi, Bentley and Czech manufacturer Skoda, as well as the VW brand. (See the 50 worst cars of all time...