Word: audi
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...remember slipping into the backseat of a black Audi, one of the first personal cars to hit the Chinese market. I remember going with my pre-school class on a field trip to the first Kentucky Fried Chicken that opened in Shanghai. I remember putting on my best dress to take my first airplane ride on the new jets of the fledgling domestic airline industry...
...though. The industry is plagued by overcapacity and price wars. PriceWaterhouse- Coopers estimates that, despite growing demand from emerging markets such as China, manufacturers have the capacity to build about 20 million more cars annually than they currently produce. But Mercedes' German rivals in the luxury class, BMW and Audi, are thriving, as are several mass-volume Japanese manufacturers, including Nissan. And Renault, for one, is a prime example of an automaker that's reinvented itself. It took years for the formerly state- owned French company to shake off a reputation for shoddy quality it acquired in the 1980s...
...Italians are still making blissfully impractical transport. Since 1998, VW has pumped $155 million into the brand, with Lambo currently producing two models (the Gallardo is the other) for the first time in its 41-year history. One feature the Murciélago roadster borrows from VW's Audi A4 convertible is roll bars that pop up within milliseconds in a rollover. But the Murciélago, named for a legendary Spanish bull so fierce it was spared by a matador, is as outrageous as Lambo's prior exotica, cars like the Countach and Diablo...
...goes at BMW's M School, a two-day fantasy camp where amateurs can indulge their inner Jeff Gordon. Driving schools, offered by Audi, Jeep, Porsche and independent operators like Skip Barber, have grown popular in recent years. For automakers, it's all about branding, creating a vacation-like "experience" around a car. Last summer Chrysler extended its Camp Jeep event to California, luring 3,000 folks for two days of off-roading, and Porsche has started a similar program for fans of its Cayenne SUV. BMW runs several programs at its Performance Center in Spartanburg, S.C. At M School...
When the Detroit auto show opens this week, horsepower gains will take center stage as usual, with a parade of bulked-up cars, crossovers and light trucks. But some of the most interesting vehicles on display will be small, even tiny. Audi will showcase a model called the A3, a 200-h.p. hatchback sold in Europe and coming to U.S. dealers in May. Mercedes will unveil its smallest import, a wagonlike "sport tourer" dubbed the Baby Benz, expected to start around $25,000. And get this: DaimlerChrysler will officially launch in the U.S. the Smart brand that has been such...