Word: audi
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...former Labor government. The company, which is barely profitable, still offers too many models, and cannot produce enough of them to meet rising demand. British Leyland's market share is declining in the face of imports. Problems also afflict Germany's combine of Volkswagen and Audi NSU Auto Union. The basic trouble has been the declining popularity of the Beetle-in the first ten months of this year sales of Volkswagens in the U.S. have fallen to 398,000, compared with 463,000 in the equivalent period last year, and VW sales have been slipping worldwide...
Love Affair. Ford, using technology bought from West Germany's Audi-NSU-Wankel, is also extensively testing the Wankel. Chrysler officials are the least enthusiastic about a rotary revolution. Engineering Vice President Alan Loofbourrow recently predicted that the Wankel "will turn out to be one of the most unbelievable fantasies ever to hit the world auto industry." Few other auto executives would go nearly that far; almost all insist that they must still cross several important bridges-especially the higher fuel consumption problem-before putting a rotary engine into mass production...
...Democratic road show settled into Miami Beach for a week's run, the Administration managed a few deftly staged production numbers of its own, each designed for a special audi ence. For the nation's farmers, there was the news of a $750 million grain sale to the Soviet Union. For the aerospace industry, there was a $150 million export license granted to Boeing permitting the sale of ten 707 jets to China. For the oldsters, there was Richard Nixon's signature on a bill increasing Social Security benefits by 20% ; he protested that its effects would...
Like an ominous winter fog, labor strikes have spread across much of West Germany. First, 120,000 metal workers stomped out of 82 plants. Then employers counterattacked by locking out another 360,000 workers at more than 500 factories. Six Daimler-Benz and Audi NSU plants were shut down, and the rest of the German auto industry was expected to suspend production. The union demanded a 9% to 11% pay increase, the companies offered 4.5%, and a mediation team proposed 7.5% under a seven-month contract. The union accepted the compromise, but the employers said nein...
Toyo Kogyo started commercial production of Wankel-powered autos in 1967, and last year turned out 66,000 of them-more than twice as many as Audi NSU has built since the engine was invented. Only 1,360 rotary-engined Mazdas have been sold in the U.S. so far, but the company expects to snare 10,000 U.S. customers this year. Though the interiors seem cramped, the Mazdas are not cheap: $2,495 for the R-100 and $2,800 for the larger, more powerful RX-2. Their appeal lies in jackrabbit speed and smooth riding. The Mazda can accelerate...