Word: audie
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Dates: during 1980-1989
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...sleek Audi 5000, a $20,000-plus import, has run into such a mire of controversy that last week the West German automaker recalled all such models with automatic transmissions sold in the U.S. from 1978 to 1986 -- a total of 250,000 cars. The National Highway Traffic Safety Administration, which asked for the recall, has logged some 700 complaints that the Audi model suddenly accelerated when the driver shifted from park into reverse or drive. Some 230 injuries and five deaths are blamed on the problem...
...rising toll of accidents has seriously hurt the company's U.S. image: sales in 1986 fell almost 20% from the previous year, to 59,797 autos. To prevent more accidents, Audi will equip the recalled cars with a shift-lock device, which forces the driver to press the brake pedal while shifting out of park. But many Audi owners maintain that the shift lock will not solve the problem. They want the company to buy back the accident-plagued autos or make major changes in the car's design...
...resolved early last week when Needham announced that some of its executives were buying the company's Los Angeles office and forming a new agency of their own, taking along Honda and other clients. Automotive clients still represented by parts of the new holding company are Volkswagen and Audi (DDB) and Chrysler-Dodge (BBDO...
...result was a shortage of critical parts in the important West German auto industry. By the end of the week the stoppages engulfed 69,000 more of the country's 680,000 auto workers. Sympathy strikes could touch banking, public transport, textiles, insurance companies and the postal service. Audi, the luxury-car unit of Volkswagen, could be forced to shut down in two cities this week. BMW, the Bavaria-based car and motorcycle maker, has already closed two plants. Porsche and Mercedes-Benz might also curtail production...
CHARGED. Maury Wills, 51, former base-stealing (104 in 1962) shortstop of the Los Angeles Dodgers and manager of the Seattle Mariners (1980-81); with felony possession of cocaine after police spotted him driving an Audi 4000 that had been reported stolen; in Los Angeles. Though the car turned out to have been borrowed from a friend, officers found a vial containing a small amount of cocaine...