Word: audie
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Dates: during 1980-1989
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...skeptical competitor: "Can you hang a Cadillac name plate on something as thinly veiled as the Cimarron? I doubt it." The new model is designed to appeal mainly to a new Cadillac customer: well-heeled younger drivers who can afford a $12,900 BMW 3201 or an $11,100 Audi 4000. But will a sports sedan customer be attracted to a car that has traditionally been synonymous with conspicuous consumption? And will he pay several thousand dollars more for a Cadillac than for a similarly equipped Pontiac J2000 that is built in the same plant? Admits one GM executive...
Returning to his hometown of Billings in 1975, he started that second career. Now, he and his brother own D&T Volkswagen, as well as a Porsche-Audi dealership down the road. Although he is younger than active pitchers Gaylord Perry, Jim Kaat and Grant Jackson, he has no regrets...
...Prix events, driving for Mercedes-Benz, Maserati and Lotus, retired after a near fatal crash in 1962 that left his vision blurred and slowed his reflexes. He returned to the track last month, this time in a British race for saloon (sedan) cars, but did not finish because his Audi 80 broke down...