Word: audie
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Dates: during 1990-1999
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...through The Nanny. These are all the rebel ads and anti-ad ads of recent vintage, from former "underground" beat poet/heroin addict William Burroughs flacking for Nike to Sprite's "Image Is Nothing" campaign that attacks advertising as a bunch of lies; from the spot that insists buying an Audi is "a declaration which screams out 'I will not wallow in conformity'" to the bad-boy "Do the Dew" ads for Mountain Dew. These ads are aimed squarely at Carvey's "countercultural" audience, as he's called it--not coincidentally, Mountain Dew is his next title sponsor. Rather than spoof...
...despite such precautions, London is still vulnerable. In July a well-dressed woman succeeded in parking an Audi near the Israeli embassy, just down the street from Kensington Palace. Though she was questioned by a security guard, he accepted her claim that she was visiting a friend in the neighborhood. She hurried away, and soon after, the car exploded...
...bearing no identification and refusing to give his name was arrested and booked by Harvard police earlier this month for being in possession of an Audi 4000 stolen from the Harvard Business School parking lot, Harvard police Lt. John F. Rooney said yesterday...
...California design colony, including, of course, the delicious, almost perfect, and instantly successful Miata, designed by four young Americans (and a Japanese) working for Mazda in Orange County. Now the influx has accelerated, and even the Germans have deigned to establish Southern California design studios -- Mercedes last year, Audi last spring and, just last month...
...years, most have been Japanese, notably the Miata, Honda's sporty CRX and Toyota's Celica. Mercedes, which set up shop only last October, plans to have a California prototype by the end of next year. The other Europeans are proceeding more timidly. The sort of California innovations Audi expects in the near term, for instance, are tilt- down steering wheels and dashboard coffee-cup holders...