Word: audie
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...biggest carmaker and fourth-largest in the world in terms of autos sold. He has expanded its car business by successfully integrating new brands such as SEAT and Skoda. And Piëch has added some boutique carmakers like Lamborghini and Bugatti to give the company, which also includes Audi, some additional cachet. Under Piëch, Volkswagen commands 51% of the car market in China and 25% of sales in Brazil. Perhaps most important is what Piëch hasn't done: made expensive mistakes, as BMW did in buying British car-maker Rover and as Mercedes committed...
...effort to address some of these concerns, the company decided to reorganize into two groups. SEAT and Lamborghini will be part of the new, sporty Audi group. The more traditional Skoda, Bentley and Bugatti will fall under the Volkswagen brand. "This will support corporate transparency and our customers' and shareholders' interest in the company," VW said when the restructuring was announced last year. In fact, for a high-volume manufacturer, VW had a pretty good year in 2001. Return on sales was a robust 5%, about the same as Peugeot, but behind BMW's 7% and Porsche's double digits...
...speed transmissions around (secret: it's the same transmission offered on the Bimmer 5-series) and the suspension is tuned like a cherished Stradivarius. This baby hums. Best of all: the CTS starts at a mere $29,990 - nicely competitive with its top competitors, the Lexus ES300, the Audi A4 and the BMW 3-series. And the only reason a cop would saunter over to your Bimmer is to give you a ticket...
Thanks to the unprecedented bargains they offered in recent months, car dealers have cleared out most of their 2001 inventory and are getting more selective with their deals. Financing at 0% is now mostly limited to shorter, 36-month loans. Audi and Hummer are no longer offering special inducements, and at other carmakers, fewer models are on the sale rack. In general, however, buyers are still asked to choose between two types of incentive: cheap financing or a $2,000 to $3,000 cash rebate...
...seat as executive chairman of the Washington-based audio-technology firm Harman International Industries. In August, Harman, who is married to Democratic Representative Jane Harman of California, oversaw an $850 million deal to provide entertainment systems for Mercedes. The dashboard components--similar to those Harman already produces for Porsche, Audi and BMW--will replace a clutter of knobs and buttons with a single touchscreen panel that allows drivers to control not only temperature, navigation and stereo sound systems but also access to the Internet, e-mail and video...