Word: audie
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...California design colony, including, of course, the delicious, almost perfect, and instantly successful Miata, designed by four young Americans (and a Japanese) working for Mazda in Orange County. Now the influx has accelerated, and even the Germans have deigned to establish Southern California design studios -- Mercedes last year, Audi last spring and, just last month...
What may be news to the driver in the street is no surprise to European auto manufacturers: they planned it that way. German car companies, in particular, have cashed in on the new opportunity, grabbing nearly two-thirds of the business. Volkswagen-Audi leads with expected sales of 60,000 cars this year, followed by BMW, which should hit 40,000. Mercedes, which sold 31,500 last year, will be close behind. For these companies, Japan is rapidly approaching the importance of the U.S. market. In fourth place in the Japanese market is a dark horse: Britain's lackluster Rover...
...with Congress present serpentine challenges worthy of a Kafka plot, his personality has the dense texturing of a protagonist in a Nabokov novel. Contradictions little and large adorn his life. He owns two racehorses but never bets on them because he doesn't gamble. Last year when his aged Audi expired, he agonized for weeks before acquiring a new Mercedes- Benz. The symbolism of so expensive a car bothers this man of independent means who cuts his own hair (badly) because "it's cheaper and faster." With a reporter he knows well, he can be drawn into conversation about...
...sales of the West German-built Audi 5000 plunged after reports circulated in 1986 that the car sometimes surged forward even though the accelerator was not depressed. The sudden accelerations allegedly caused more than 1,300 accidents, which resulted in five deaths and 441 injuries. While attention has focused on Audi, the problem may be much more common than originally thought, and the National Highway Traffic Safety Administration is investigating similar complaints about other manufacturers' models...
Consider the following: Martha Dierdre is 72 and worth about $300,000. Widowed five years ago, she lives in a $150,000 condominium in Los Angeles, drives an Audi, consults her broker weekly, and plays bridge on Tuesdays over tea and crumpets. Her most solemn ritual takes place at the beginning of each month, when she walks to her bank and deposits a $420 Social Security check. She thinks of her husband, a warehouseman who worked hard and saved for 30 years. "A deal is a deal is a deal," she declares. "I don't care what I'm worth...