Word: audie
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...possible clue is the renewed popularity of imported cars, which took 20% of the U.S. market in April. Foreign car makers are far ahead of Detroit in the technology of fuel saving and weight reduction. For example, front-wheel-drive systems already are standard equipment on many Volkswagen, Audi, Fiat and Honda subcompacts. Thus, if the nation's consumers do not like the new cars that Detroit produces, they will have somewhere...
...than overseas. One thing held VW back from the obvious move: labor unions feared that it would cause further layoffs in German plants. But VW proposes to retool its Emden plant, which has assembled Rabbits for the U.S., to make other export models, particularly Dashers and Audi Foxes. German labor leaders finally agreed to that plan...
...replace the Beetle and other slow-selling models, Volkswagen and its subsidiary Audi NSU have introduced five new cars in the past 3 ½ years. Among them: the Rabbit-called the Golf in Germany, where it is currently the top-selling car. A success on both sides of the Atlantic, the Rabbit will be offered in Europe late this year with a 45-h.p. diesel engine. Since the oil crisis, diesel-powered cars, such as the bigger Mercedes and French-built Peugeot, have grown in popularity in Europe, largely because they use cheaper fuel, and less...
...shop manager who became chairman of Volkswagenwerk three years ago. Though 5,500 Beetles had continued rolling off the assembly lines each day until last week's shutdown, Leiding has been gradually shifting some of Volkswagen's eggs out of the Beetle basket. Volkswagen's subsidiary, Audi NSU Auto Union AG, formed in 1969, now offers medium-priced and expensive (up to $5,360) sedans, most notably the Audi 80, called the Fox in the U.S. Sales of these cars are rising faster than anything else the company makes. Last August, Volkswagen introduced the Passat, a conventional...
...their cars in order to placate a public increasingly concerned by the cost of gas guzzlers in a fuel-short society. Since foreign-car makers generally tend to build smaller vehicles than the Americans do, the teardown experts are devoting special emphasis to ripping apart and examining every Toyota, Audi or Taunus that they can get their socket wrenches...