Word: audie
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Like a Jack Rabbit. Technical difficulties slowed acceptance of the Wankel. Toyo Kogyo paid West Germany's Audi NSU $12 million in the early '60s for rights to the engine, spent seven years and $20 million improving its performance. The most crucial problem, devising a tight but long-lasting seal at the three apexes of the rotor, was solved by substituting a carbon alloy for the cast-iron tip used in German models. The original Wankel engines belched clouds of smoke, so Toyo Kogyo built a 40-lb. "thermal-reactor" afterburner to oxidize the exhaust and attached...
Last day to change a Noncredit or Audi course to Credit...
Sportier Company. "Volkswagen can afford to offer several lines," says Kurt Lotz, the elegant and imposing VW chairman. The line-up now stretches from sub-beetles to Mercedes-sized sedans. Auto Union's new Audi 100, an 80-h.p. model that sells for $2,223, has surprised Wolfsburg executives by competing strongly with the 411, VW's stolid, 68-h.p. entry in the medium-priced market. The basic beetle, which still accounts for nearly two of every three VW sales, is about to get some sportier company. In February, VW entered a joint development venture with Porsche; soon...
...deeply into sales of imports but will take markets away from existing U.S. lower-priced models. To reduce their own chances of loss, some foreign producers will send bigger and fancier models to the U.S. Later this year, for example, VW will begin shipping its four-door Audi (U.S. price: around $4,000). Sweden's Saab will soon begin importing a new Maverick-sized car. "If Detroit can come into our market," says Stuart Perkins, head of Volkswagen of America, "we can go into theirs." It should be quite a fight...
...President highlighted the change in the tone of U.S. policy by enunciating it before the largest possible audi ence. The day before leaving for Australia, Johnson and three television-network interviewers taped a "conversation with the President." The informal session-Johnson's first such TV discussion since 1964-ran for an hour in prime time and was watched by an audience estimated at 52 million Americans...