Word: audio
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Dates: during 2000-2009
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...bucks in quarters. It's one-fifth the size of the original iPod that Apple introduced four years ago. It has 4 GB of memory, enough to hold 1,000 songs, and it displays album art and photographs. And as small as it is, the Nano's got some audio oomph: this mouse can roar...
...real money, of course, comes from advertising; $30 billion is spent annually on radio ads, and Mark Kvamme of Sequoia Capital sees podcasting grabbing a chunk. "You can easily see it as a billion-dollar advertising market," he says. Internet audio advertising, he estimates, will capture 3% to 4% of all radio advertising over the next 5 to 10 years. "It's a very targeted medium," he says, and "a great place for an advertiser to hit specific audiences." Curry is betting that podcasting will deliver new ways of selling--allowing advertisers to go beyond product placement and permeate...
...Bauer, a 30-minute variety show. About 15 new podcasts arrive daily, he says. Launched in May, the new format has attracted 8,200 registered listeners. Radio isn't dying; it's just going digital: expect to see radio stations roll podcasting into their regular broadcast mix, including streaming audio (real time--not downloadable). Infinity Broadcasting considers KYOU Radio an experiment with on-demand and user-generated content. "Radio has a chance to stay ahead of the curve," Page says...
...future, the consumer is going to be able to move high-definition audio and high-definition video around the house, to many different sets, very easily. And that's one of the things that we're going to be providing wireless products for. But you'll always need cables for the foreseeable future for close connections...
...made 100 recipes (featuring Kraft ingredients, of course) available to download to your iPod. "The iPod is the next revolution on how to get info on the website into consumer hands," says Ian Smith, Kraft's director of global digital marketing. Kraft's recipe downloads do not use the audio function and take up less than 1 MB of space. Other corporations, such as the Gap, Pepsi and Paper Mate, have given away iPods and free downloads, but this is the first time a consumer packaged-goods company has promoted its wares using a nonaudio application. And recipe downloading...