Word: audio
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Dates: during 2000-2009
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...asset that would otherwise rack up only service costs. Sam Gilliland, 41, CEO of Travelocity, a Captivate client, says elevator placement enables him to send location-specific ads to potential customers in different cities. "This is an opportunity to break through clutter," he says. Unfortunately, Captivate screens offer no audio (so far at least), so elevator music has yet to be vanquished...
...coveted 18-to-34 age group. When Comedy Central was launching its show Crank Yankers last June, it hired Zoom to place ads in 500 bar rest rooms in four cities. Triggered by infrared motion detectors, the 16-in. by 20-in. posters played a snippet of audio from the show when customers approached. It probably goes without saying that these ads were placed not in women's rooms at the Four Seasons but at bars frequented by the young men the network wanted to attract. "We had a captive audience for a minute...
...Ersatz Audio...
...there were problems. The Loeb’s awful acoustics vied with constantly failing audio-pickups in warping nearly every other line of dialogue, and lyrics were rendered completely inaudible. This may not have been an entirely bad thing, given the atrociousness of Richard Nelson’s book (“stick to the chess, Freddie, the Russian’s aren’t as stupid as you think”) and the breakneck speed with which most actors spat out their lines. Every cast interaction seemed marked by a distastefully palpable anxiety that ruined pacing and left...
...club's annual Citadel of Free Speech Award as a "distinguished American" who has contributed significantly "to the preservation of the First Amendment." Upon notifying Scalia of the honor, the club was informed that the Justice, one of the court's most conservative and outspoken, never allows TV or audio coverage of his frequent addresses. However, we assume the C-SPAN crew members who tried to attend the event were welcome to say whatever cusswords they wanted in response...