Word: audio
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Instant feedback can be provided by a new campaign device called the Electronic Audio Response meter, or EAR. A computer-age version of the old applause meter, the EAR was developed by market-research agencies to gauge the impact of a new product or strategy, but it can be applied just as well to political campaigns. Members of a prescreened focus group are issued hand- operated dials on which to register their approval or disapproval, on a scale of 1 to 7, of whatever they are viewing on a TV screen. A computer combines the results and displays them instantaneously...
Heralded by music lovers but feared by the music industry, the next wave of audio technology is about to hit U.S. shores. It is, as usual, made in Japan. The talk of this month's giant Consumer Electronics Show in Las Vegas was digital audio tape, or DAT. It seemed that just about every electronics company was showing off DAT players and recorders, and half a dozen firms said they would be selling machines in the U.S. by the summer. That prospect alarms record-company executives, who are afraid that DAT will induce more people to record their friends' albums...
...taking the seeds offered from across the sea and cultivating them into our own Japanese garden," the long-beaked cartoon crane explains to the audio-animatronic figures of a little girl and her brother. "Culture doesn't just come; it develops slowly, richly. Generation after generation has to digest and refine these marvelous influences." The message may seem a little heavy for an amusement park, but the audience in the country's first revolving Carousel Theater is all ears. As the stage revolves, the sagacious bird launches into a lecture on the virtues of isolationism. Finally the Feathered One concludes...
...monthly American Lawyer showed 20 firms this year with gross revenues of $100 million- plus. Two years ago, just five were in that elite. The leader, 840-lawyer Skadden, Arps, had gross revenues of around $228 million. With offices in eight cities, its weekly partnership lunches require an audio hookup to link conference rooms...
Perhaps the biggest question is what position Sony will take in the controversy over a new technology called digital audio tape, which can record music with the clarity of a compact disc. CBS Records had been a leading advocate of limiting the technology, contending that it would prompt more home taping and pirating, while Sony has pushed DAT as the next wave in home audio. Now the company will have an interest in both arguments. Experts believe Sony may support a compromise, in which DAT recorders would be permitted in the U.S., but would be equipped with devices designed...