Word: audio
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...question about it," says Valeri Cade, president of the audio-and- video publishing division of Simon & Schuster, "there is a big future for books on tape. We've doubled the number of accounts every six months, when we come out with a new list." Agrees Mitchell Deutsch, president of Warner Audio Publishing: "There is a mass market out there. I'm predicting that we will see a 50% to 100% growth in the next five years. It is a fabulous, exciting new development in publishing...
...booster spirit is backed by other encouraging figures. Most Warner cassettes contain a questionnaire asking the consumer for personal information, preferences and tastes; last year 200,000 responses were returned. They form the first profile of an audio market that according to computer projections, will yield industry-wide sales of more than $250 million in 1986. After all, analysts point out, most new-car manufacturers offer the option of a tape deck, and Walkman-style cassette players have become as much a part of the urban landscape as Reeboks and Perrier. Each tape deck and set of earphones represents...
...craze for recorded literature has given work to yet another needy group: agents. "Everyone is making a concerted effort to secure audio rights because they can earn considerable income," reports Albert Zuckerman, president of Writers House, Inc. "We just got a $10,000 royalty check for the audio sales of On Wings of Eagles by Ken Follett, and a $35,000 advance for Buck Rodgers' The IBM Way." Producer Linda Morgenstern of Caedmon notes "the scuffle" between agent and publisher for audio rights: "There was such a slim market before, but now everyone recognizes that there...
...sales: 5% on the first 10,000 units sold, 6% on the next 5,000, 6.5% thereafter. Those figures are not frozen; tape publishing is about to make its own rules. Predicts Jane Friedman of Random House: "The issue today, ultimately, is that the publisher wants to retain all audio rights, but as in any contract, every point, every clause is up for negotiation. A publisher simply can't write its own ticket." Not yet, anyway. But recently, at the convention of the American Booksellers Association in New Orleans, efforts were made to create the Audio Publishers Association. Eight firms...
...breaking into the entertainment world, Alan Jay Lerner kept to "a schedule so tight that it would only work if I didn't sleep on Monday nights." He wrote daily radio sketches for Celeste Holm and Alfred Drake, crafted material for Victor Borge and Hildegarde and contributed audio pageants to Cavalcade of America. Then one lunchtime at Manhattan's Lambs Club, where he hung around hoping to be noticed, a fortyish theater composer impulsively came up to his table. "You write good lyrics," said Frederick Loewe, who had heard Lerner's contributions to the club's Gambols. "Would you like...