Word: audio
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...areas of overlap at CBS resulted from the acquisition. Ziffs Cycle and CBS's Cycle World, for instance, are the two leading motorcycle magazines; Ziffs Car and Driver appeals to many of the same readers as CBS's Road & Track; Ziffs Stereo Review and CBS's Audio are rivals, as are Popular Photography (Ziff) and American Photographer (CBS). Nevertheless, CBS said none of these publications would be dropped. The move to beef up the CBS publishing division follows the company's recent decision to shut down such video ventures as a cultural cable network, a videodisk...
...audio pleasures are continually accosted by WHRB's signal. The WHRB broadcast comes in as background music to any radio station, record, or tape that we try to listen to on our stereos. The tunes from the top of Holyoke Center (where WHRB's) antenna is) even invade our television and toaster oven...
...Cliffs is marketing the ultimate shortcut for harried students: 45-min. audio cassettes billed as "companions" to twelve such standard assignments as Wuthering Heights and the Odyssey. The tapes incorporate dramatizations of key scenes and brief lectures on their meaning...
...sounds pretty much alike, and some of it, in fact, can lull people to sleep. Now two Washington State entrepreneurs, Michael Malone and Mark Torrance, have selected different kinds of music for different kinds of situations. They call it foreground music. Malone's firm, Audio Environments of Seattle, this year expects sales of $15 million...
Currently there are 16,000 Audio Environments clients, including dentists, the U.S. Navy's submarine fleet, clothing stores, Howard Johnson's restaurants and 26 airlines. For a monthly fee of $45, an establishment can choose music that varies to fit desired moods: peppy during a frantic rush-hour lunch, distracting during a dental procedure or tranquil when customers should linger, as in a boutique. The fare ranges from Bach to rock. Says Malone: "If the right music is playing, it supports fantasy, with the person buying the outfit or wanting to come back to the store." Or maybe...