Word: audio
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...Video and audio testimonials drive the exhibition, offering raw and disturbing accounts of combat. In one video clip, a soldier describes the emotional aftermath of a soldier's death in a roadside accident: "The worst part was the coffin." In another, soldiers launch a rocket and laugh as a building collapses. "No one is coming out of that alive, are they?" one of them asks...
...audio reels are as compelling. Warrant Officer Andrew Stockton relives the moment his arm was blown off by a grenade: "I reached up to my arm which I knew had been hit - it felt like I'd been hit with a sledgehammer. There was no massive pain, it was just numb. It felt like raw steak, to be honest. So I grabbed hold of the artery that runs underneath and just pinched it as hard as I could." The shrapnel removed from Stockton's arm is on display. It still contains pieces of his uniform...
...long been known that sound can alter emotions and behavior. So why not use it to amplify profits? Treasure's agency acts like an audio interior designer, removing invasive noises or rescoring unappealing music. It seems simple, but while many businesses have mastered the art of influencing shoppers through sight (with alluring displays) and smell (say, by piping the odor of fresh coffee throughout a store), few have focused on the smart use of sound, says retail psychologist Tim Denison of the British Retail Think Tank. But that's changing. U.S. firm Muzak used to be the butt of jokes...
...long been known that sound can alter emotions and behavior. So why not use it to amplify profits? Treasure's agency acts like an audio interior designer, removing invasive noises or rescoring unappealing music. It sounds simple, but while many businesses have mastered the art of influencing shoppers through sight (with alluring displays) and smell (say, by piping the odor of fresh coffee throughout a store), few have focused on the smart use of sound, says retail psychologist Tim Denison of the British Retail Think Tank. But that's changing. U.S. firm Muzak used to be the butt of jokes...
...Israelis toughened their negotiating stance believing that with international sanctions squeezing Gaza, Hamas might be desperate to strike a deal. And Hamas has certainly exhibited a new willingness to bargain: exactly a year after Shalit's kidnapping, his captors released an audio tape of the soldier pleading for Olmert to do more to release...