Word: audio
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...remedy radio's dearth of originality and authenticity and make it on-demand and portable, Curry created the world's first podcast--a downloadable digital audio file (MP3)--a year ago. Since then, some 10,000 original podcasts most by amateurs talking about everything from their sex lives to their favorite Cabernetshave emerged, creating an entirely new medium. This summer podcasting became a full-blown craze, marked by the word's entry into the Oxford English Dictionary. Lance Armstrong has one. So does Donald Trump. "It's one of the quickest trends I've seen in 12 years," says Jeremy...
Known as the PodFather, Curry, a former MTV VJ, is the face of this new cultural phenomenon--and he may just be the first person to figure out how to make real money off it. Until now, podcasts were personal sound bites--a bit like audio versions of blogs. There has been no advertising. PodShow Inc., Curry's new, San Francisco-- based company, which aims to commercialize podcasting, just landed $8.9 million in venture capital from Kleiner Perkins Caufield & Byers and Sequoia Capital, the Silicon Valley powerhouses behind Yahoo! and Google. PodShow aims to bring podcasting to the masses. "Whoever...
...directory of podcasts, including portals such as iPodder.org and PodcastAlley.com Indexing technology created by PodShow underlies the latest version of Apple's iTunes, which features free podcasts from big media like ESPN, CNN and ABC, as well as from quirky amateurs. Called PodFinder, it's the world's first audio directory to help listeners browse, search, discover and subscribe to podcasts. PodShow claims that 4 million listeners access its content--about half the estimated podcasting audience. The company produces some of today's hottest content, including podcasts for Paris Hilton, Spike Lee and The Dawn and Drew Show! (raw talk...
...real money, of course, comes from advertising; $30 billion is spent annually on radio ads, and Mark Kvamme of Sequoia Capital sees podcasting grabbing a chunk. "You can easily see it as a billion-dollar advertising market," he says. Internet audio advertising, he estimates, will capture 3% to 4% of all radio advertising over the next 5 to 10 years. "It's a very targeted medium," he says, and "a great place for an advertiser to hit specific audiences." Curry is betting that podcasting will deliver new ways of selling--allowing advertisers to go beyond product placement and permeate...
...Bauer, a 30-minute variety show. About 15 new podcasts arrive daily, he says. Launched in May, the new format has attracted 8,200 registered listeners. Radio isn't dying; it's just going digital: expect to see radio stations roll podcasting into their regular broadcast mix, including streaming audio (real time--not downloadable). Infinity Broadcasting considers KYOU Radio an experiment with on-demand and user-generated content. "Radio has a chance to stay ahead of the curve," Page says...