Word: audits
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Dates: during 1940-1949
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...A.B.C. (Audit Bureau of Circulations) report made news last fortnight in the Pacific Northwest. The 91-year-old Portland Oregonian (a.m.) passed in daily circulation its rival the Journal...
...Center is Harry Field's idea and both Messrs. Roper and Gallup have given their blessing. Because private U.S. polls sometimes disagree and often are challenged, he hopes his Center may become a sort of Audit Bureau of Polls (like the press's Audit Bureau of Circulations). The Center will have a national staff of interviewers and a group of scholars at headquarters constantly studying results. Chief polling problems to be worked on, Field believes, are 1) more scientific wording of questions, 2) a method of measuring how strongly people feel on a given question. As an example...
...difficult job of pushing the Administration's 1941 Tax Bill through the Senate (see col. 1). To head Foreign Relations, an oldtime, all-out follower of the President's foreign policy stepped in: wavy-haired, black-hatted Senator Tom Connally of Texas. Jimmy Byrnes's Audit & Control post went to a 50% New Dealer, Scott W. Lucas of Illinois. Isolationist Walsh and anti-New Dealer Tydings stayed where they were...
Just how much True Story's 1940 circulation figures were padded (TIME, May 12) was revealed last week by the Audit Bureau of Circulations. In return for Macfadden bonuses, newsdealers in 1940 reported the sale of a total of 906,475 unsold True Story magazines, padding circulation an average of 75,540 copies a month. For the first four months True Story's real circulation was well over the 2,000,000 guaranteed advertisers. But thereafter it fell below the guarantee and distributors really started making unsold copies disappear: in May they "ate" 57,218 copies; in December...
Just how much the refunds will be cannot be known until the, A.B.C. (Audit Bureau of Circulation) has reaudited True Story's circulation. Preparations for the reaudit were made a month ago when Circulation Manager Samuel Oliver Shapiro (rehired three months ago; he was circulation manager from 1934 to 1938) sent newsstand distributors a letter asking them "to come clean"-to tell just how many copies of True Story they had sold. He added that the new management was not to blame, wanted to clean up the mess...