Word: audits
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Dates: during 1950-1959
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...newspaper-and magazine-publishing businesses, our bureau of standards is an organization called the Audit Bureau of Circulations. Every important publication in the U.S. that carries advertising and has a paid circulation is a member of the A.B.C. As its name indicates, the bureau is the authority on correct circulation figures. This month the A.B.C. is celebrating its 40th anniversary...
Before the bureau was organized, true figures on a publication's circulation were seldom available. Probably the first attempt to get an impartial audit of a publication's circulation was back in 1847, when the New York Tribune challenged the New York Herald as to which had the larger circulation. The rival publishers finally selected two impartial judges to settle the controversy, and the judges went to work on their audit. Their method: a careful count of the amount of newsprint used by each paper over a four-week period. When the count was completed, circulation title went...
...undisciplined days of rough-and-tumble publishing, many publishers were reluctant to open their books for audit. A further difficulty lay in the fact that there was no standard bookkeeping and auditing method in the publishing business. Groups of advertisers and their agents organized and continued to push for accurate circulation figures and a uniform method of presenting them...
About 12 million U.S. workers have a stake in union welfare funds, totaling some $17 billion and theoretically set up to provide pensions, medical care and other benefits for members. Last week New York's State Insurance Department, making a fast public audit of a dozen-odd union funds at hearings in Manhattan, proved that some union officials are firm in the philosophy that benefits should begin with the guardians of the funds. Samples...
Still, no one can audit three nine o'clock courses at once, in spite of rumors that this has been tried. For the harried and the perplexed, we therefore suggest the following courses on Mondays, Wednesdays, and Fridays...