Word: audits
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...After a full hearing before the board of directors on charges that the Philadelphia Record had been guilty of irregularities in circulation records, the Board voted to omit the audit for the twelve months ending Sept. 30, 1927, to recall the publishers' statement for the six months ending March 31, 1928, and to place the Record under suspension of service until Sept. 30, 1928, when an audit for six months ending with that date will be attempted...
...figures of the Audit Bureau of Circulations are the accepted indices of American newspaper circulation, relied upon by all conscientious advertisers...
...work in an investment banking house; commercial banking in New York City; retail merchandising, in $.05, $.10 and $.25 stores, three different companies; general retail merchandising, two companies; general retail merchandising, two companies; department store work, in Boston, New York, and Washington; security analyst in New York City; insurance audit solicitors, in New York City; chemical administration or sales, in New York City; label and carton company, in Brooklyn, N. Y.; Office and bank fixtures company, saleswork; cotton mill manufacturing; moving picture field, general administration work; fruit and sugar production in the tropics; and electrical manufacturing, in La Salle. Illinois...
...decide each year when they make up their advertising appropriations, what magazines and newspapers they will use. The number and type of readers* are important factors. Bothered yearly by such problems, the National Advertisers asked O. C. Harn to give them his ideas. He is managing director of the Audit Bureau of Circulation (A. B. C.), the organization that verifies a publisher's statement of his net paid circulation. Said Mr. Harn: "Don't be afraid to buy smaller circulation if the indications are it has the right kind of patrons. To drive for larger and larger circulations...
...Literary Digest 1,300,236 Collier's 1,241,925 Liberty 1,187,603 Youth's Companion 267,455 Judge 215,547 Life 139,753 Time 118,661 Outlook 64,857 Except for the Literary Digest, these figures were checked and certified by the Audit Bureau of Circulation. Present weekly circulation of TIME, approximates 137,000 copies...