Word: audizioni
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Italian radio listeners are in full revolt. Not only are they injured by a tax of nearly $4 a year for each set, they are also insulted by virulent commercials. Last month, the Association of Italian Radio Listeners (200,000 members) sued Radio Audizioni Italiane, the government-controlled monopoly which runs Italian radio, demanding relief either from the commercials or the tax. The association's lawyers brought with them a recording of one day's output of commercials. Samples: a Baby Snooks-like voice whining: "Mama! I want my little cheese!", sounds of hacking coughs, throat clearing...
...radio listeners lost their suit, promptly appealed to a higher court and, by last week, were enrolling so many new members that the post office had to add employees to handle the letters pouring into the association's Genoa headquarters. Radio Audizioni Italiane, apparently impressed by the revolution, modified its commercial ways. In its new 2 5-year contract with the government, it agrees to 1) limit commercials to 5% of broadcast time, 2) ban singing commercials and any advertising "which may cause disgust to the listeners...
...four are equipped with directional beams to deliver concentrated short waves in 22 different directions. Thus, Government-controlled Ente Italiano Audizioni Radiofoniche (Italian Broadcasting Institute) hopes to cover the Italian empire, secure for Italy's new loud voice ears for its propaganda in the farthest corners of Britain's empire, the U. S., the Orient...
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